CHECK OUT THE NEW INDIAN PROMO

Discussion in 'Photos and Videos' started by IR Forum Support, Feb 28, 2017.

  1. IR Forum Support

    IR Forum Support
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  2. Stephen Tayler

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    I agree I was waiting for a look at the new style one they are bringing out .
     
  3. IR Forum Support

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    How would it have been "more effective"?

    The idea is to promote the test-ride weekend escape.

    I'm thinking that if a customer walks into a dealership and wants a weekend escape as a result of this video, and can choose any model he likes, then the video is effective, no?
     
  4. IR Forum Support

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    Kinda hard to shoot a video of a bike that isn't in Australia yet.
     
  5. IR Forum Support

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    No-one is "belittling" anything you said.

    I asked a question. You said it could have been more effective. I was hoping to initiate a discussion.
     
  6. Stephen Tayler

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    Just came back from a great weekend with the guys from Melbourne Indian/Victory at Echuca. Had a good look at a Springfield fell in love with it, so that's my next bike. Meet a lot of new people so it was a good couple of days. Thanks to everyone for a great weekend. Steve
     
  7. IR Forum Support

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    Cool.

    Get any good pics?
     
  8. crash

    crash
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    I think it could have been more effective by appealing to a wider market than just roadmaster type riders - I think that this is what Kym is trying to say. If you were to consider the type of rider that would take a roadmaster, they are on goldwings or ultra limiteds (not much else around in this market). These people are a limited market (although the roadmaster does seem to be quite popular on rides). What I mean by this is that whilst the message is quite clear, take any model for a weekend escape - the video (and images speak louder than words as we all know) seems to be squaring off on the roadmaster type enthusiast. I know it's a story trying to be told but I think a more "mainstream" and more "generally appealing" model would have been a more effective marketing tool such as the vintage or the springfield. These two bikes are more in the heritage softtail / road king bracket and would appeal to a greater market (and they - the consumer - would consider these models within their reach whereas a lot might consider the roadmaster to be out of reach). It is about perception - no?

    Remember - a discussion has two sides.
     
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  9. crash

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    snaps from Echuca weekend.

     
  10. IR Forum Support

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    I understand that, and I felt the message, as you say is "quite clear".

    And you might also consider that this may not be the only promo video Indian will produce.
     
  11. crash

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    Agreed, but you also have to consider that we can only comment on what you provide, if you give us half the story you only get half the answer.
    If Indian "may produce more video's" we "may have a different response".
    If there are more video's then great, but this "discussion" did not seem to indicate that at any stage.
    So,
    what's the full story?
    Are there more video's?
    Where are the links so that we can have a look at them?
    or was that a "hypothetically speaking" comment.
     
  12. IR Forum Support

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    I understand there are more videos in production. As and when they are made public i shall certainly link to them.

    As you've probably worked out, the concept was to advise potential buyers of the "Weekend Escape" concept.

    The first bike chosen to relay this message was the Roadmaster.
     
  13. IR Forum Support

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    Hi mate,

    Perhaps you'd consider moving this video to its own thread?
     
  14. crash

    crash
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    you asked for the pics, I just put them up in the same thread that you requested them. You are welcome to move them if you want.
     
  15. Tony s

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    I think its a great promo. and a brilliant marketing idea, I just wish it was around when i was buying mine.
    just wondering, do you get the opportunity to ride more than one model.
     
  16. Stephen Tayler

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    I probably could have test driven others but just liked the one at the Echuca weekend ride and was only interested in that
     
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  17. Forum Admin

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    Yep. You can ride as many models as you like.
     

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